Brand: BRUNA / @brunathelabel
Brand Identity, Packaging, Artwork, POS, Publications
“I work closely with BRUNA on all things brand - from packaging design to full visual storytelling. Together, we craft each detail to reflect the heart of the brand.”
BRUNA is a fine jewelry label dedicated to timeless design and responsible practices. The brand’s story began in Tahiti with the discovery of rare keshi pearls whose imperfect beauty kindled a unique idea. A small bag of pearls and a whole lot of inspiration later, BRUNA has become the answer to iconic, long-lasting jewelry.
EDITORAL / BRUNATHÈQUE
A tactile journey through time, place, and intention. The book becomes more than a publication — it’s a living archive of BRUNA’s soul, crafted by the hands and eyes of its closest creative collaborators. From the sun-soaked shores of Tahiti to the editorial elegance of contemporary design studios, each page embodies a chapter in BRUNA’s evolution.
PACKAGING DESIGN: MADE WITH LOVE.
This packaging concept was created to enhance the gift-giving experience by combining luxury, functionality, and sustainability. Designed to reflect the quality and elegance of the product inside, it also serves as a reusable and meaningful keepsake for recipients. By simplifying the gift-giving process and adding a personal, memorable touch, this packaging allows the focus to remain on sharing meaningful moments with loved ones.
Take a minute to write an introduction that is short, sweet, and to the point.
Approach:
As the contracted Senior Brand Designer for BRUNA over the past three years, I have collaborated closely with the team to develop and oversee a refreshed brand identity, rolling it out across all packaging. Since its inception, BRUNA has aimed to be a jewelry brand that positively impacts our ecosystems.
The packaging concept reflects the brand’s commitment to nature by incorporating elements of simplicity and raw beauty. Each detail, from the carefully selected papers to the thoughtful logo placement, is designed with nature’s best practices in mind. This approach not only showcases the exquisite craftsmanship of our jewelry but also reinforces our dedication to sustainability. By marrying modern aesthetics with an eco-conscious philosophy, BRUNA’s packaging serves as a beautiful reminder of our mission: to create timeless pieces that honor both style and the environment.